Install specific plugins without overloading plugins like Woocommerce, or if you choose by Membership Site such as Paid Membership Pro, Memberpress, LearnDash, Restrict Content Pro. That is, you can diversify even if it implies more management work. Also, if you add a link to this new domain from the menu of your website and from other posts, you will give the new project a lot of authority and this will position it earlier and better in Google. If you plan to create open lessons, it will take longer to be positioned in Google if you choose to create your courses in a new domain.
On the other hand, you can choose a platform like Cursify or Hotmart to upload your course and thus forget about updates, plugin payments, security problems, payment USA Phone Number List integration, maintenance, server crashes, etc. They take a commission but it is a very interesting option to save headaches in those aspects. In this case, for SEO, you should work on the content on your blog as always and send traffic through these posts like I do. This is optimal if the content of your course is 100% private but it depends on your strategy. And to assess the interest of the audience, before creating a complete course and after having created the landing page and seen.
The interest with the captured leads, you can upload a free course reduced version of your star course on an educational platform such as Tutellus or Udemy. For face-to-face courses, I recommend taking advantage of platforms like Meetup I have several groups or Eventbrite to announce your course and that's it. You can also do a campaign segmented by location on Facebook Ads If you create a Membership Site, talk to Roger Viladrosa . You can even add a face-to-face location of the place where you will take the courses to Google Maps , as I have done without the need to create a new website and thus take advantage of local SEO . Use the leads you got with your landing page, your database following an Email Marketing strategy and your contacts to send them an email notifying them of the course.
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