The freelancer is the fastest growing sector in today's economy. Within 10 years, analysts predict that it will become the primary method of employment. They can tell, because today more than 50% of millennials are already working in this “gig” Image Masking economy. You are looking for the right content marketing company to work with. You're probably considering freelance content marketing and all it has to offer. This very flexible working arrangement has certain advantages. This goes for both the self-employed professional and your business. But there are some things you need to Image Masking know to navigate hiring and working with a freelancer. This ultimate guide has everything you need to know to have the best experience possible. What is Freelance Content Marketing ? When we talk about freelance content marketing , we are Image Masking talking about hiring a single person on a contract basis. They handle some or all of your content marketing related tasks.
In legal and IRS terms, this person is an independent contractor, aka, freelancer. independent content marketing What a Freelance Content Marketing Professional Does You may think of freelance content writing or freelance video production when you hear this term. But content marketing, and in turn freelance content marketing , is much Image Masking broader than that. Freelance content marketing can encompass one or more of the following types of content marketing tasks: Research and analysis (topics, keywords, competitor analysis, market research, performance monitoring, etc.) Content Strategy Content creation (video, photography, blogs, social media posts, etc.) Content distribution (social media, AdWords campaigns, third-party websites, email marketing, etc.) Content management Website Image Masking design On Page SEO - What you do on your website to help search engines find your pages Off-page SEO - What you do off-site like guest posts, backlinks, social media, ads, etc.
Given the wide range of content marketing tasks, you would rarely hire a freelancer to handle all of your content marketing. On the contrary, you will probably be looking for several people. Each of them will specialize in one or Image Masking more aspects of content marketing. As such, you are still responsible for communication and coordination between these independent people. You ensure quality control. You determine whether the objectives are achieved or not. When hiring a freelance Image Masking content marketer, the company determines the scope of a project to complete. After clearly defining the work to be done, the two parties negotiate an acceptable price.
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